Media 201

By Sidnee Short

When looking back on all that I learned from this class, I can’t say that there’s anything that didn’t grab my full attention and really interest me. I really enjoyed learning about the representation of females in the media, and I loved watching Miss Representation, and I don’t think I’ll forget anything that I watched in that video. The main point that I’ll be taking away from this class is that media is everywhere, and it has shaped our society entirely around it. I believe that now, after taking this class, my media consumption might stay the same, but I’ll definitely be more aware of what I’m taking in. I really enjoy the media that I surround myself with every day, but before I took this class, I really didn’t understand how it affects me, and now I’ll be able to determine what I should consume. I have so many questions after taking this course. For instance, what will the media landscape look like 5 years from now? Should advertisers start rethinking their techniques? Are our behavior norms going to change any time soon? I could go on and on about the impact that this class had on my perception of the media, but I’m assuming that most of you had quite a similar experience as me and don’t really need to know every single detail of my discoveries while taking this class. 


Democracy in Music

By Sidnee Short

In a democracy, music plays the role of self-expression and free speech. Music is created by artists in order to let the world know how they’re feeling or spark social change. Just like the textbook said about rock & roll in the 50’s and beyond and how it caused controversy and helped bring genders and races together. Music allows people to speak their minds and allow their followers, fans, and audiences speak their minds as well. With today’s music, I believe that it still plays a role in social change, but it’s not as loud and plentiful as it was in the past. For example, just recently the artists Justin Bieber, Lil Dicky, Ariana Grande, Snoop Dogg, and many more created a songto promote helping out our planet, and they even added a link in the videos description to a sight with plenty of information on how to help out with the project they were promoting. I do believe that people in the music industry today are very vocal about social change through their music, but especially through their social media. Because of all the ways these artists are able to communicate with their fans other than music, I believe that the need for music to be an outlet for social change has faded. The industries profit motives do place some limits on free expression, but I believe the main reason that the music today has strayed away from expressing social change compared to the past, is because of all the other ways artists are able to express themselves to their fans. 

Socialization in Film

By Sidnee Short

Movies contribute to our socialization in many ways. New movies are coming out constantly, and just about everyone watches hundreds if not thousands of movies in their lifetime. Just like of types of mass media, movies usually show women as beautiful objects for powerful men to use and look at (Princess movies, MCU franchise, Star Wars). This has been going on since the beginning of show business, and it has very much influenced the way society views the difference between women and men. Just like the movie“This film is not yet rated” said, violence in movies is deemed less controversial than sexual acts in a movie. This has contributed so much to our socialization because most people believe that sexual acts, which are a part of everyone’s lives at some point, are more controversial to see in film than pointing a gun at someone, because of the rating shown on the movie. All of this shows just how important representation is in films. More women and people of color need to be at the helm of the film industry, and they need to be shown as powerful figures and equals when they are on screen in order to truly change the social norm. There needs to be more equality in the industry, but they don’t have to depict reality in my opinion. The whole reason people watch movies is to escape reality. If you’re watching the Avengers or Monsters INC., they’re obviously not the best depiction of everyday life. But, that’s the whole point of watching a movie. The plot points of movies can be far from reality, but they just need to make sure that the people they portray in the films are not just your average “beautiful” man or woman. 

Legal Memo: Verizon vs. Net Neutrality

TO: Verizon Communications

FROM: Sidnee Short

DATE: June 19, 2019

SUBJECT: Is Verizon’s First Amendment rights violated by Net Neutrality rules?

This memo addresses whether net neutrality rules are violating Verizon’s First Amendments rights. Net neutrality is the idea, principle, or requirement that Internet service providers (ISPs) should or must treat all Internet data as the same regardless of its kind, source, or destination. The FCC has implemented rules to make sure that ISPs do not violate consumers net neutrality rights. Verizon argues that “Broadband networks are the modern-day microphone by which their owners engage in First Amendment speech”. They go on to express their concern that net neutrality rules trigger First Amendment concerns by restricting broadband providers’ rights to allocate more bandwidth to some content that to others. In 2012, Verizon was caught blocking people from using tethering application on their phones by the FCC. This action caused Verizon to violate a net neutrality pledge it made to the FCC in 2008. With the Supremes Court’s interpretation of speech and press including using the internet, I have determined that Verizon does not have a valid First Amendment case. However, I do believe Verizon may have a case for violation of Fifth Amendment rights (protection for private property rights). If Verizon chooses to make a case against net neutrality, it would be in their best interest to argue that net neutrality rules are violating Verizon’s Fifth Amendment rights. 

Miss-Representation in the Media

By Sidnee Short

Media products can be economically different from other kinds of products, but they are very similar to other products for the most part. Some differences between media products and others are the fact that media products cost much more and take way more time to complete and put out into the world. The similarities between the economics of media products and others are the facts that companies have to come up with a business strategy and they have to decide how to handle the competition. Economics is basically about making choices. When a company creates a product, whether it’s in the media or otherwise, they decide what is going to be the best route to take economically for the company. The only thing that sets the media apart from others in the field of economics, is the cost of production, distribution, and consumption of what they’re selling. Everything in the media cost way more in comparison to other products. So, when media companies decide what is the best route to take economically, it usually revolves around the social norm, because that’s what sells. When watching “Miss Representation” it was made clear that men took up almost every aspect of leadership there is to offer. When the media, or even product companies, are deciding what will make them the most money and views, they put out what they believe others want to see. In a man’s world, they want to see women as objects as opposed to peers or leaders. In our world today, because of the flooding of men in leadership positions, it is the men that decide what would be the best option for that company economically. Just like they say in “Miss Representation” that’s not how the world should be, and if women were in the big chairs, there wouldn’t be this type of misrepresentation in the media. 

Swimming at Quinn’s Pond

By Sidnee Short

Contact: City of Boise

(208) 608-7000

150 N Capitol Blvd, Boise, ID


The Safety of Swimming at Quinn’s Pond

            A few days ago, a report was published by a local environmental group suggesting that the water in Quinn’s Pond may be unsafe to swim in, causing major concerns for all citizens. In response to the report, we have asked The IdahoState Department of Agriculture to check the waters safety using the Regional and Local Agricultural Ground Water Quality Monitoring Program. There will also be research conducted on the findings published in the report by the environmental group. The second the ISDA receives their findings, we will issue another press release immediately. However, until the water is deemed safe, we ask all citizens of Boise to refrain from swimming or using the water in Quinn’s Pond. The City of Boise cares about the safety of our citizens and the quality of our environment to the highest regard. It has always been our vision to “Make Boise the most livable city in the country”.  If anyone has any questions or concerns regarding the matter at hand, feel free to go to our website to email a representative, call, or stop by the office at any time. It is also encouraged to speak with a representative from the ISDA if you have any questions about the Water Quality Monitoring Program. We hope to solve this issue once and for all and thank you all for your patience during this time. 

The Perfect Beach Day

By Sidnee Short

For my ad, I decided to do a Banana Boat sunscreen ad. I was looking through my pictures trying to find one that looked like it could be an ad and I stumbled across a picture from four years ago of my friend and I during our marching band trip to California. We met this super nice girl that wanted to play with us, and this picture just reminded me of all the fun we had at the beach that day. In the Banana Boat original ad, it was conveying that using this sunscreen will allow you to have the perfect beach day. In my picture, we all have huge smiles on our faces and there’s people in the background hanging out at the beach, so I believe my image really showed the message Banana Boat was trying to get to its consumers. The demographic that I’m trying to reach is anyone who wants to go to the beach, or who goes to the beach often. A larger demographic that I could also reach would be anyone that uses sunscreen. The ad suggests that if you use this sunscreen, you won’t get burnt, and your day at the beach will be great because of that. The values that my ad conveys are selfcare and happiness. This assignment showed me that advertising plays a big part in society. If you see someone extremely happy in the ad for a product, you will most likely go out and buy that product. Advertisements convince consumers that they need certain things in order to be happy. In my case of advertising sunscreen, it is true that sunscreen is vital and we do actually need it, but just because you buy Banana Boat, it doesn’t mean that you will have a better day at the beach than if you would’ve bought a generic brand.